$5 turned it into $650 in just 2 hours

$5 turned it into $650 in just 2 hours

In 2009, Stanford Professor Tina Seelig split her class into 14 teams, giving each team $5 and 2 hours to make as much ROI as possible. At the end, they were assigned to give a 3-minute presentation on their strategy.

The first team tried to buy items and flip them on the street for profit.

The second team realized the $5 was a distraction, so they made reservations at a restaurant and sold them to people who didn't wait in line.

Another team set up a stand in front of the student union and pumped-up bicycle tires for $1. But the winning team was even more creative. They didn't just realize the $5 was a distraction but also that there was a valuable asset hidden in the challenge—the presentation time.

This realization led to them reaching out to local companies offering the 3-minute slot as ad space.

After some negotiation, they closed a deal for $650.

The $5 Challenge | Psychology Today

Dr. Tina Seelig, Stanford University - Classroom Experiment in Creativity - YouTube

(original post - (2) These students were handed a $5 bill and turned it into $650 in just 2 hours : Entrepreneur (reddit.com))